Job Objective:

Execute growth strategies, identify and secure profitable business initiatives, lead business development.

Key Result Areas:

Driving customer growth through strategic partnerships with targeted organizations.
Identify targets/create promotional marketing material
Brand Development and awareness, social media plan, mapping out important dates and scheduling initiatives for both online and offline channels.
Digital Marketing through search engine optimization, media/graphics curation (adverts and educational contents).
Review and optimization of patient data across all branches.
Analytics, Measure effectiveness of channels, Initiatives and promotions. Identify the most effective with most results.
In-depth knowledge of business products and value proposition towards achieving Growth
Managing and retaining relationships with existing clients. Increasing client base
Success of most initiatives should result at TED been the Eye clinic of choice across all ages and location.

Broad Key Performance Indicators:

New businesses, proposal pitches, review new and existing HMO Contracts
Measurable growth evident from business development drive
Monitor company website, review and record all web applications e.g. customer appointments.
TED’s rating/significant growth in patient attendance from initiatives
Prompt weekly/monthly reporting on all projects and initiatives
Private screenings and outreach projects sourced for all branches.
Patient satisfaction derived from growth strategies.
Profit derived from growth strategies and initiatives.

Competencies Required:
Knowledge:

Experience:

Skills:

Business Development Officer