Comms/Brand Officer

Experience: 4-5 years
Responsibilities
· Manage a team of marketing people working on brand initiatives
· Lead creative development to motivate the target audience to “take action”
· Measure and report the performance of all marketing campaigns
· Monitor market trends, research consumer markets, and competitors’ activities
· Oversee new and ongoing marketing and advertising activities
· Establish performance specifications, cost and price parameters, market applications, and sales estimates
Analyze brand positioning and consumer insights
· Shape and communicate our vision and mission
· Monitor product distribution and consumer reactions
· Devise innovative growth strategies
· Align the company around the brand’s direction, choices and tactics
· Translate brand elements into plans and go-to-market strategies

Requirements:

· Degree in marketing or a related field
· Proven ability to develop brand and marketing strategies and communicate recommendations to executives
· Experience in identifying target audiences and devising effective campaigns
· Excellent understanding of marketing
Strong analytical skills partnered with a creative mind
· Data-driven thinking and an affinity for numbers
· Outstanding communication skills
· Up-to-date with the latest trends and marketing best practices

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