Responsibilities
Collect, clean, and analyse data from various sources to uncover trends, patterns, and opportunities.
Interpret campaign data to provide insights on audience behaviour, engagement, and conversion rates.
Collaborate with cross-functional teams to define key performance indicators (KPIs) and track campaign success.
Develop and maintain dashboards and reports to visualise campaign performance metrics.
Conduct A/B testing and multivariate analysis to optimise campaign elements and strategies.
Identify areas for improvement and make data-driven recommendations to enhance campaign effectiveness.
Stay updated with industry trends and emerging digital marketing techniques to enhance data analysis methods.
Generate regular reports and presentations to communicate findings and recommendations to stakeholders.
