Digital Strategist

  • Full Time
  • Lagos

Industry: Animation

Work Mode:  Full-time 

Job Description

• You will be required to develop a content strategy that aligns with the company’s goals and target audience

• To create and execute digital marketing campaigns to promote the company’s animation project.

• Develop and implement client acquisition strategies, including outreach, lead generation, and presentations.

• Conducting in-depth research to understand the industry trends, firm’s target audience, their preferences and their behavior and emerging technologies to stay competitive.

• To optimize the company’s online content to improve its visibility in search engine results (SEO) and plan, manage paid advertising campaigns (SEM) to improve online visibility and attract organic and paid traffic.

• To monitor and analyze the performance of digital initiatives and using data to make informed decisions.

• Plan and execute email marketing campaigns, including list management, segmentation and performance analysis.

• Manage digital marketing budgets effectively, allocating resources to various channels and campaigns to maximize ROI

• Collaborate with other team members and the creative team to ensure cohesive digital marketing campaigns.

• Keep up-to-date with digital tools and technologies to integrate them into strategies to improve efficiency and effectiveness.


• Bachelor’s degree or HND in Marketing, business administration, or a related field.

• Proven experience in digital marketing, strategy development and client acquisition.

• Knowledge of animation and the animation industry.

• Strong analytical skills and proficiency in marketing analytics tools like Google Analytics, SEO tools and marketing automation platforms.

• In-depth knowledge of various digital marketing channels, including SEO, SEM, social media, email marketing and content marketing.

• Creative thinking, problem solving abilities and results-driven mindset.

• Excellent communication and presentation skills.

• Familiarity with the latest digital marketing trends and tools.

• Project management and budgeting skills. 

• Certifications in digital marketing such as Google Ads or Hubspot may be an added advantage.

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