Experience: minimum 7 – 10 years
Product marketing managerliaise between the product and audiences, including sales, marketing, customers, and prospects. Tasks include the following:
Developing user and buyer personas.
Researching the market to learn the competitive environment.
Working with the marketing team to create materials that highlight product features and benefits.
Training the sales teams on articulating the products’ benefits to prospects.
Developing the go-to-market strategy.
Working with product management to define goals and metrics for the product launch.